Have you ever had trouble explaining RSS feeds to your parents or Wikis to your boss? Thanks to a simple idea and smart marketing, the folks at Commoncraft.com have made this problem their bread and butter. Using only paper cut-outs and a video camera, they built a following by making complex concepts easier to understand. And with clients like Google and PR Web, Common Craft’s short explanatory web videos will only continue to expand. Right now they offer free videos for the public like “Social Networking in Plain English” and “Twitter in Plain English” on The Common Craft Show. Higher resolution and improved versions of their videos are also available for purchase at The Common Craft Store. Below is “Podcasting in Plain English” for your viewing enjoyment: