A video for all the bicyclists out there who feel like drivers just don’t see them! This awareness test was created as part of the UK’s cycle safety campaign that aims to reduce the number of cyclists that are hurt on London’s roads. We’d say it’s good for American drivers as well…
This kind of demonstration is part of a psychology experiment I remember being subjected to while at the U of C. For some reason there was also some probing involved. Never quite figured that out…
It’s testing something called “Inattentional Blindness,” and was made famous by Univ. of Illinois psychology professor Daniel J. Simons.
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This New Zealand comedy duo never fails to crack a smile
Or you'll look like this guy...
waaait a minute