We heart Pitchfork. Their festival even served as the backdrop for one of our first videos, “Trash Talk”.

Now they’ve entered the web video world by launching Pitchfork.tv, which features a gamut of interviews, performances, and other random clips that cater to snarky Pitchforkians.

One bit of randomness involves a video series called “Pitchfork Central Casting.” Its tagline: “In fall of 2007, Pitchfork put out a call on Craigslist seeking fresh young talent to be the face of Pitchfork TV.”

The videos are hilarious sketches documentaries about the auditions, which are judged by two special Pitchfork execs. (The interviewers’ characters are brilliantly played by Les Savy Fav singer Tim Harrington and SNL veteran/chameleon Fred Armisen.)

Obviously, there’s more to Pitchfork.tv than comedy bits, and we’ll have to see how it holds up in comparison to its heavily trafficked text site. Plus, while good for viewers, the site isn’t yet serving any advertising.

So viewers, go enjoy what Pitchfork.tv has to offer, ad-free!!! (For now at least.)