This is not funny.
There is something about this KIA commercial that is really disturbing. Sure, they’re allowed to use any pop cultural reference they want to sell their cars, but this seems a bit extreme. It’s like they’re stealing cool vibes from Obama while at the same time sullying his image with smarmy car salesman germs. Not to mention, those cars are crappy (visit mykiasucks for details). Not that I want to honor the video with an embed but you do need to see for yourself:
The Daily Show made fun of it a little while ago:
I have to agree with The Founder over at the Tribble Ad Agency who says,
This is the worst, the absolute worst TV ad the world has ever seen. So freaking wrong to do this.. It’s an insult to Obama.. I want to know who their Advertising Agency….. feel free to contact Kia and give them your thoughts on this ad.
I think it’s so insulting, because it seems they’re mocking Obama in a really trite way without telling a story. I mean, there’s the Vote Sprachel campaign (http://www.votespraychel.com/President/) for I Can’t Believe It’s Not Butter, where similarities have been noted between that candidate and Mrs. Clinton and other characters and other political figures, but it doesn’t draw on image alone to promote a brand. This commercial also suggests that Obama “endorses” KIA, which, if he didn’t before (because of their shitty, shitty cars), after viewing this ad, I’m sure he wouldn’t. Shame on you, KIA!