FreshCut has hit two million visitors in five months for its short-form video platform that specializes in gaming content and communities. By the end of Q2, the platform reached 910,000 monthly active users (MAUs)
It has also drawn 130,000 content creators to the platform. The company said this growth highlights the platform’s straightforward yet effective value proposition of providing a unified space for short-form content catering to the next generation of gaming enthusiasts, creators, and communities.
Creator-First
FreshCut wants to disrupt the $100 billion social tempat ad market on behalf of gaming content creators. To date, the platform has invested over $1 million in creators through its FreshCut Community Fund. The aim is to establish a fair and sustainable business type that shares advertising revenues with creators, a practice that most social tempat platforms do not currently implement.
“One of our goals is to make the platform even more equitable for creators. To achieve that, we intend to activate advertising over time and sharing meaningful revenue with Partnered creators. The current revenue split for creators on tips is 90% to creators, 10% to FreshCut. To date, FreshCut reinvests the majority of its 10% into the Community via Community Fund,” James Kuk, CEO and cofounder of FreshCut, told GamesBeat.
Alongside Kuk, FreshCut was founded by Ben Stueck, and Ernie Le, all of whom are former Twitch executives and veterans in gaming. They say what sets FreshCut apart from other platforms is its community-centric approach to improving content discovery for gaming-specific creators.
“The cornerstone of any game is having a strong community to support it,” said Kuk in a statement. “Yet the key failure of major social tempat platforms for gamers is a lack of community focus, since they serve hundreds of verticals that go far beyond gaming. Our goal is the opposite, which involves a laser focus on gaming content, developing close bonds with specific gaming circles for more authentic relationships, and bolstering discovery since it is one of the biggest struggles creators face. As a testament to our vision, our user base has soared month-over-month since we launched.”
Unlike broader-focused platforms, FreshCut concentrates on building strong bonds with specific gaming circles, fostering authentic relationships, and enhancing content discovery, which has been a major challenge for creators. The platform’s user base has witnessed substantial month-over-month growth since its launch, validating its vision and strategy.